Digital and Durable

One of the greatest challenges confounding the app marketplaces is revenues. We have a unique business model that revolves around added value of durable in-app purchases.  FatRedCouch has unique infrastucture and systems for delivering custom fabrication for fullfillment of in-app purchases and for collateral brand and  character building.  Our Digital+Durable initiatives use a diverse array of technology-based solutions to integrate digital-application experiences with durable goods.

Here are some examples of projects previously released or coming soon:

 

Digital

Small Potatoes

Magic Toy Maker App

 

The Small Potatoes Magic Toy Maker is a mobile application designed to allow fans to design their own custom toy and hangtag (Potatoe Tag), place an order and have their toy delivered direct from the factory! This “Factory To Consumer” experience is a revolutionary innovation in the toy business.

 

Visit the Magic Toy Maker Site

Preview the App

Custom

Small Potatoes Plush Toys

 

Once the fan designs and orders their custom toy, the Animal Magic Factory (aka Magic Toy Factory) will create their toy and a custom hangtag, package it up and ship it direct from the factory to their home. The hangtag and even the toy will become focal points for an extended digital and personalized experience.

 

Durable

Desktop and Mobile App Media Management

and Distribution Platform

 

FatRedCouch designed and developed a media management and monetization platform for the ZAZOO PhotoClock – a durable goods product that helps your child know when it is the appropriate time to stay in bed or get up and start the day. The first component of this platform is the ZAZOO ClockManager, a Windows and Macintosh desktop application that allows the user to manage the media on their ZAZOO PhotoClock and add more by importing media from their computer or purchasing/subscribing to additional media through the integrated ZAZOO MediaStore. Later this year, FatRedCouch will be releasing a mobile app codenamed ZAZOO Time which will provide a superset of the functionality of the ZAZOO PhotoClock and also utilize the same ZAZOO MediaStore system.

 

ZAZOO PhotoClock

Provides an engaging experience to help get kids interested in the time and functions as a tool to get them in bed at bedtime. It contains an alarm clock, a rotating digital photo frame, as well as music & audio book capabilities.

 

 

ZAZOO Clock Manager

A robust media center providing creative choices to customize the ZAZZOO Photo-Clock and a child’s activities – from bedtime to nap time – with engaging and educational visual cues to empower and develop a child’s sense of independence.

 

Digital

Durable

Video Storytelling App makes revenues

 

For this project, we wanted to create a digital application experience that provided a way for owners of the Zombie Finger Puppets Theatre characters to use their imagination to tell interesting stories through video. We created 5 open ended Zombie themes storylines and integrated them into a digital application called Videokit. At the point of purchase, we have promotional packaging and materials with a QR Code that drove retail consumers to download and use the Videokit application with their puppets. Further marketing support was created through a video contest and the results were a great success – the puppets sold out quickly and some really funny and interesting videos were created.

 

Digital

 

Zombie Finger Puppet App

The Zombie Finger Puppet Theatre Videokit app includes 5 unique, fun Videokits to help you create videos using the Zombie Finger Puppet Theatre puppets. Kits included: Zombie Day in The Life, Zombie Party, Zombie Interview, Zombie Postcard, Zombie Cooking. Digital video storytelling made fun and easy using your mobile device and awesome finger puppets!

 

 

 

Zombie Finger Puppets

Just your average, out-of-work Zombie actors, including: Flo, Brittany, Lil Yolo and Bruce hoping to get some help as they make their dreams of stardom come true. A set of 4 zombie-tastic finger puppets are included and ready for video action.

 

 

 

Durable

© 2015 Fat Red Couch, Inc.,   All Rights Reserved