HOW AN APP IS DEVELOPED

1. Start with Purpose

Most every development initiative we enage with has a unique purpose, beyond purely fun and amusement...  Apps are developed from the ground up to achieve the broadest goals of the product. In fact, application development is now only a component of the realization of these goals. Our process is about building successful partnerships. Our expertise begins with branding, development of story and interactive engagement, encompasses mastery of all aspects of the technology required, we bring expertise in licensing and includes the digital marketing and social media knowledge needed to connect with large audiences.

Multiple Business Models We offer a number of ways to work together, ranging from work for hire, licensing models and  co-production where we share revenue with you.

Monetization We can help you to work out the path to the most suitable business model for your app - free, Freemium – with in app purchases, or simply for sale? Lets dicuss.

What is the purpose of your project?

Do you want to create an interactive version of existing content

Are you planning to use the app to sell products?

Do you plan on marketing a personality or expert?

Are you curious about cross-promoting between traditional and digital products?

What are the potential revenue streams for your vision?

HOW AN APP IS DEVELOPED

2. Creative Development: Story

We can work with you to develop your story into a playable and immersive audio-visual experience. We focus on story and most everything we do aims to advance the story rather than distract from it.

Ideas

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Characters

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Setting

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Problem

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Resolution

More

HOW AN APP IS DEVELOPED

3. Types of Apps

Each type of project can be managed a number of ways. FatRedCouch has been pioneering Appisodic and MasterApp development strategies that combine adoption and trials with expansion upon the relationship with customers.

MasterApps  are an effective development and distribution strategy. The strategy is particularly effective when there are a variety of things to market; multiple book titles, episodes, activities or products to be included in an App. We often utilize a freemium business model to engage new downloads and then expand the relationship by incrementally upgrading. The MasterApp could take the form of a storefront, bookshelf, or brand expression. All of the components are housed in the MasterApp, usually available for purchase.

HOW AN APP IS DEVELOPED

4. Character Development

Often the personality of a character carries a title to success. When a character is created, we’ll work with you to discover the personality characteristics, style, and voice. With an existing character, we’ll work with you to bring the character to life through movement and sound.

Lily’s voice brought the story to life

3D Characters for WordWorld and Puff the Magic Dragon apps

Animated 3D character can be controlled by the user with gestures – complete with immersive environment

GenUWin Health app educates and inspires young people about health and nutrition...

Several of the characters created have already been licensed.   Visit the wesbite: www.genuwinhealth.com

HOW AN APP IS DEVELOPED

5. App Development: Flows and Wireframes to UI/ UX and testing

App development starts with flows and messages, then works through wireframes and working models toward final user interfaces that evolve into a fluid user experience. We take the lead on development with a design-first approach that includes multi-platform testing as an integral part of quality assurance.

 

Application Flows

Details of development process for Tales from the Watering Hole App.

HOW AN APP IS DEVELOPED

6. Production

We are located at 32TEN Studios, the original location for Pixar and Industrial Light and Magic. We have the talent and facilities to provide high-level audio and visual production values to all aspects of app development..

AUDIO SAMPLES: Click on the boxes below to play audio samples

HOW AN APP IS DEVELOPED

6. Production

Our technical development teams have extensive expertise with key native languages and technologies. Our development teams are engaged with the latest in coding platforms and frameworks. We are specifically using technologies that enable effective multi-platform publishing where we can get our apps out to multiple marketplaces.

 

Corona, Unity, Phone Gap, Titanium, Flash/Flex

 

HOW AN APP IS DEVELOPED

7. Technology Infrastructure and Platforms

The franchises we build are based on a foundation of unique technologies that allow us to control and optimize the user experience and effectively deliver a stellar user experience at scale. in 2014, we developed and implemented multiple technology tools, platforms and frameworks

Media Store

  Cross-platform support (mobile, desktop, web) and digital media purchases with single user account. Cross-vendor sales transaction management (Apple, Google Play, Amazon, Nook, Fortumo). Supports Digital + Durable Goods sales, subscription, a la carte transaction.

Master Apps

Master development distribution strategy and platform, as storefront, bookshelf or brand expression.

Provides multiple points of entry to market and products to cross sell.

Typically utilizes a freemium with in app purchase model to engage and up sell.

Creation Studio

Delivers an interactive song driven “music video” creation experience based on a brand’s music and video products.

Each song will provide a unique creative experience with activities to let the user create unique music video versions.

Features include Songs Studio, Video Studio and Mixing Studio.

Appisodes

Our production approach creates 3 product lines from one process to leverage costs, build brand equity and improve interaction

Multiplatform approach – Mobile (episodes/games), TV syndication, interactive Smart TVs

HOW AN APP IS DEVELOPED

8. Distribution

There are numerous app marketplaces and each point of distribution has unique standards and rules. We can help navigate everything from planning, budgeting, and rollout strategies to help get your apps optimized for discoverability in the market

Apple Android KindleFire  Nook

HOW AN APP IS DEVELOPED

9. Marketing

In order for an app to be successful, it’s more critical than ever to have an effective marketing strategy. We start planing marketing from the beginning, looking for partnerships to build audience, exploring opportunities to create user generated content, facilitating social contact and sharing and creating stories, apps and games that are newsworthy.  We develop and execute integrated marketing campaigns.

 

Pre-launch – we prime the market by engaging influential press and bloggers\

User Generated and Strategic Content

Public Relations – mainstream press and blogosphere

Social Content Integration

Advertising and Direct Marketing

Search – both internet and in-market

Video and Multimedia

Ad Networks

 

HOW AN APP IS DEVELOPED

10. Licensing

FatRedCouch has been working on the development of strategic content for specific partners and titles for many years. We look for opportunities for partnerships where we can deliver engaging, educational and inspiring content to large audiences.

We are actively looking for partnerships and potential licensing opportunities where our interactive titles and characters can connect with people in markets around the world.

"I talked to several companies about apps… I chose FatRedCouch because I loved their concept of the MasterApp – it incorporates storybooks, games, and painting & drawing activities."

 

Alex Beard

AUTHOR ILLUSTRATOR

© 2015 Fat Red Couch, Inc.,   All Rights Reserved